KeraCare Hydrating Detangling Shampoo (Sulfate-Free)
Gently detangles and softens hair while moisturizing and conditioning hair.
A beauty bath for hair that produces a rich lather as it lightly conditions and cleanses hair.
Size: 8 fl. oz.
FEATURES
Removes excess oils from hair and scalp without stripping. Decreases interfiber friction. Repairs damaged areas along the hairshaft and fly-away split ends. Improves cuticle alignment. Contains natural botanical extracts. pH-balanced. Available in Gallon, 32 fl. oz. and 8 fl. oz. sizes.
BENEFITS
Moisturizes hair as it conditions hair for a healthy-looking appearance and feel.
Removes excess oils from hair and scalp without overstripping hair
Helps minimize hair breakage.
Seals hair cuticles as it repairs damaged hair.
Superior detangling for easy wet and dry combing.
Leaves hair soft and shiny.
DIRECTIONS
Wet hair thoroughly. Rub shampoo between palms and gently massage into hair. Work up lather. Rinse and repeat. Proceed to condition with the KeraCare® conditioner of choice.
INGREDIENTS
Aqua/Water/Eau, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Glycol Stearate, Hydrolyzed Wheat Protein, Citric Acid, Fragrance/Parfum, Polyquaternium-7, Polyquaternium-10, Tetrasodium EDTA, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Salicylate, Hexyl Cinnamal, Linalool, Yellow 5 (Cl 19140).
Gently detangles and softens hair while moisturizing and conditioning hair.
A beauty bath for hair that produces a rich lather as it lightly conditions and cleanses hair.
Size: 8 fl. oz.
FEATURES
Removes excess oils from hair and scalp without stripping. Decreases interfiber friction. Repairs damaged areas along the hairshaft and fly-away split ends. Improves cuticle alignment. Contains natural botanical extracts. pH-balanced. Available in Gallon, 32 fl. oz. and 8 fl. oz. sizes.
BENEFITS
Moisturizes hair as it conditions hair for a healthy-looking appearance and feel.
Removes excess oils from hair and scalp without overstripping hair
Helps minimize hair breakage.
Seals hair cuticles as it repairs damaged hair.
Superior detangling for easy wet and dry combing.
Leaves hair soft and shiny.
DIRECTIONS
Wet hair thoroughly. Rub shampoo between palms and gently massage into hair. Work up lather. Rinse and repeat. Proceed to condition with the KeraCare® conditioner of choice.
INGREDIENTS
Aqua/Water/Eau, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Glycol Stearate, Hydrolyzed Wheat Protein, Citric Acid, Fragrance/Parfum, Polyquaternium-7, Polyquaternium-10, Tetrasodium EDTA, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Salicylate, Hexyl Cinnamal, Linalool, Yellow 5 (Cl 19140).
KeraCare 1st Lather Shampoo (Sulfate-Free)
Cleans hair thoroughly and effectively removes build-up from styling products.
A deep cleanser designed for use prior to a conditioning shampoo.
Size: 8 fl. oz
FEATURES
Produces a rich lather to cleanse hair of hairspray, gels and oils without stripping the hair of natural oils. Beautifully prepares hair for a second sudsing with a conditioning shampoo. Hair better responds to conditioning treatments and to final styling. Suitable for all hair textures. Available in Gallon, 32 fl. oz. and 8 fl. oz. sizes.
BENEFITS
Cleans hair of oil, dirt and styling product build-ups.
Helps hair absorb conditioners during a second shampoo with KeraCare shampoos.
Does not promote dryness and leaves no dulling film.
DIRECTIONS
Rub an ample amount of 1st Lather® Shampoo between palms and distribute throughout wet hair. Work up a rich lather. Rinse and shampoo a second time with the KeraCare® shampoo of choice. Rinse thoroughly and proceed to condition hair. Use when hair seems coated and does not curl or hold a curl as well as it normally does. Also use when hairstyle seems weighed down, coated and not as soft and moveable as usual.
INGREDIENTS
Aqua/Water/Eau, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Cocoyl Isethionate, Fragrance/Parfum, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Benzyl Salicylate, Linalool.
Cleans hair thoroughly and effectively removes build-up from styling products.
A deep cleanser designed for use prior to a conditioning shampoo.
Size: 8 fl. oz
FEATURES
Produces a rich lather to cleanse hair of hairspray, gels and oils without stripping the hair of natural oils. Beautifully prepares hair for a second sudsing with a conditioning shampoo. Hair better responds to conditioning treatments and to final styling. Suitable for all hair textures. Available in Gallon, 32 fl. oz. and 8 fl. oz. sizes.
BENEFITS
Cleans hair of oil, dirt and styling product build-ups.
Helps hair absorb conditioners during a second shampoo with KeraCare shampoos.
Does not promote dryness and leaves no dulling film.
DIRECTIONS
Rub an ample amount of 1st Lather® Shampoo between palms and distribute throughout wet hair. Work up a rich lather. Rinse and shampoo a second time with the KeraCare® shampoo of choice. Rinse thoroughly and proceed to condition hair. Use when hair seems coated and does not curl or hold a curl as well as it normally does. Also use when hairstyle seems weighed down, coated and not as soft and moveable as usual.
INGREDIENTS
Aqua/Water/Eau, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Cocoyl Isethionate, Fragrance/Parfum, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Benzyl Salicylate, Linalool.
Fiberguard Normalizing Shampoo
Exclusive Fiber Strengthening Complex (FSC) Technology
With fruit extracts and ceramides that work to reinforce the structural integrity of hair while enhancing its visual properties.
Features built-in color indicator to ensure proper rinsing of relaxer traces
Size: 32 fl. oz. and 1/2 gallon
Features
Gently cleanses away oils and residual traces of relaxer from hair.
Verifies proper neutralization of hair with a built in color indicator.
Helps repair pre-existing damage.
Helps re-align and close cuticles
Aids in wet combing.
Benefits
Lather turns from pink to white when normalization is complete.
Tightens and realigns cuticles to a closed position.
Detangles hair for easy wet combing.
Helps hair resist styling damage.
Infuses hair with a soft, silky texture
Exclusive Fiber Strengthening Complex (FSC) Technology
With fruit extracts and ceramides that work to reinforce the structural integrity of hair while enhancing its visual properties.
Features built-in color indicator to ensure proper rinsing of relaxer traces
Size: 32 fl. oz. and 1/2 gallon
Features
Gently cleanses away oils and residual traces of relaxer from hair.
Verifies proper neutralization of hair with a built in color indicator.
Helps repair pre-existing damage.
Helps re-align and close cuticles
Aids in wet combing.
Benefits
Lather turns from pink to white when normalization is complete.
Tightens and realigns cuticles to a closed position.
Detangles hair for easy wet combing.
Helps hair resist styling damage.
Infuses hair with a soft, silky texture
AffirmCare Scalp Therapy Hydrating Anti-Dandruff Shampoo
New & Improved!
Now with Zinc pyrithoine
Also contains Neem and Oregano
Helps eliminate dandruff flakes
Soothes dry and itchy scalp
SLS and Phthalate Free
Size: 8 fl. oz
Price: $19.95
Products
Affirm
AffirmCare MoisturRight and StyleRight
AffirmCare Colorsations
FiberGuard
KeraCare
MoisturColor
Texture Release
Features
Zinc Pyrithione helps eliminate dandruff flakes and soothes dry and itchy scalp associated with dandruff and seborrheic dermatitis.
Contains antibacterial Neem Oil and Oregano.
Effectively cleans hair and scalp without causing dryness.
Aloe Vera provides extra comfort to irritated scalp.
Menthol provides a refreshing, cooling effect.
Benefits
Leaves hair conditioned and easy to detangle.
Regular use controls recurrence of dry and itchy scalp conditions.
Directions
For best results, use at least twice a week, or as directed by a doctor. Shake well before use. Apply by massaging onto wet hair and scalp. Rinse and repeat. Follow with Scalp Therapy Hydrating Anti-Dandruff Conditioner or Scalp Therapy Anti-Dandruff Exfoliating Masque.
New & Improved!
Now with Zinc pyrithoine
Also contains Neem and Oregano
Helps eliminate dandruff flakes
Soothes dry and itchy scalp
SLS and Phthalate Free
Size: 8 fl. oz
Price: $19.95
Products
Affirm
AffirmCare MoisturRight and StyleRight
AffirmCare Colorsations
FiberGuard
KeraCare
MoisturColor
Texture Release
Features
Zinc Pyrithione helps eliminate dandruff flakes and soothes dry and itchy scalp associated with dandruff and seborrheic dermatitis.
Contains antibacterial Neem Oil and Oregano.
Effectively cleans hair and scalp without causing dryness.
Aloe Vera provides extra comfort to irritated scalp.
Menthol provides a refreshing, cooling effect.
Benefits
Leaves hair conditioned and easy to detangle.
Regular use controls recurrence of dry and itchy scalp conditions.
Directions
For best results, use at least twice a week, or as directed by a doctor. Shake well before use. Apply by massaging onto wet hair and scalp. Rinse and repeat. Follow with Scalp Therapy Hydrating Anti-Dandruff Conditioner or Scalp Therapy Anti-Dandruff Exfoliating Masque.
AffirmCare – Colorsations Color Retention Shampoo
Colorsations Color Retention Shampoo
This mild sulfate free, magnificently conditioning shampoo with Shikakai, Amla and Reetha cleanses and detangles while helping to reduce color fading.
Key Ingredients: Shikakai, Amla, Reetha, Keratin
Size: 8 fl. oz.
Price: $15.00
Features
Anti-fade additives.
Sub-micron technology allows better absorption of beneficial ingredients.
Keratin strengthens the hair fibers for beautiful, healthy hair.
Normalizes hair pH.
Suitable for all hair textures.
Benefits
Hair stays fresh and vibrant looking
Cleanses hair without stripping hair color
Hair is moisturized and easy to comb
Directions
Apply liberally to client’s wet hair and work up a rich lather. Rinse and repeat. Proceed to conditioner.
Colorsations Color Retention Shampoo
This mild sulfate free, magnificently conditioning shampoo with Shikakai, Amla and Reetha cleanses and detangles while helping to reduce color fading.
Key Ingredients: Shikakai, Amla, Reetha, Keratin
Size: 8 fl. oz.
Price: $15.00
Features
Anti-fade additives.
Sub-micron technology allows better absorption of beneficial ingredients.
Keratin strengthens the hair fibers for beautiful, healthy hair.
Normalizes hair pH.
Suitable for all hair textures.
Benefits
Hair stays fresh and vibrant looking
Cleanses hair without stripping hair color
Hair is moisturized and easy to comb
Directions
Apply liberally to client’s wet hair and work up a rich lather. Rinse and repeat. Proceed to conditioner.
AffirmCare – MoisturRight Nourishing Shampoo
With Reetha, Shikakai and Amla Extract
Enriched with Argan, Pequi and Buriti Oils
Vegan and Sulfate free
A rich, conditioning shampoo that lathers beautifully as it cleans and detangles hair.
Size: 8 fl. oz.
Features
Formulated with Argan, Pequi and Buriti Oils that leave the scalp and hair moisturized and healthy.
Maintains hair strength and increases elasticity.
Benefits
Rich conditioners moisturize and detangle hair fibers for superior wet and dry combing.
Regular use promotes a healthier scalp which results in healthier, longer hair.
Directions
Apply liberally to wet hair and work up a rich lather. Rinse and repeat. Proceed to condition.
With Reetha, Shikakai and Amla Extract
Enriched with Argan, Pequi and Buriti Oils
Vegan and Sulfate free
A rich, conditioning shampoo that lathers beautifully as it cleans and detangles hair.
Size: 8 fl. oz.
Features
Formulated with Argan, Pequi and Buriti Oils that leave the scalp and hair moisturized and healthy.
Maintains hair strength and increases elasticity.
Benefits
Rich conditioners moisturize and detangle hair fibers for superior wet and dry combing.
Regular use promotes a healthier scalp which results in healthier, longer hair.
Directions
Apply liberally to wet hair and work up a rich lather. Rinse and repeat. Proceed to condition.
AffirmCare – MoisturRight Clarifying Shampoo
With Reetha , Shikakai and Amla Extracts plus Argan, Pequi and Buriti Oils
Mild detergents deeply clean hair and scalp
Maintains natural moisture balance
Size: 8 fl. oz and 32 fl. oz.
Price: $10.00
Features
Sulfate free formula.
Eliminates dirt, product build-up and oily residue without stripping hair and scalp.
Contains royal jelly, fruit extracts and keratin which help increase fiber elasticity for healthier, stronger hair.
Argan, Pequi and Buriti oils help nourish dry, brittle hair.
Benefits
Thoroughly cleans hair by eliminating product build-up, oils and dirt
Maintains scalp’s moisture balance to promote healthy hair growth
Directions
Apply liberally to wet hair and work up a rich lather. Rinse and shampoo a second time with Affirm MoisturRight Nourishing Shampoo. Rinse thoroughly and proceed to condition hair.
With Reetha , Shikakai and Amla Extracts plus Argan, Pequi and Buriti Oils
Mild detergents deeply clean hair and scalp
Maintains natural moisture balance
Size: 8 fl. oz and 32 fl. oz.
Price: $10.00
Features
Sulfate free formula.
Eliminates dirt, product build-up and oily residue without stripping hair and scalp.
Contains royal jelly, fruit extracts and keratin which help increase fiber elasticity for healthier, stronger hair.
Argan, Pequi and Buriti oils help nourish dry, brittle hair.
Benefits
Thoroughly cleans hair by eliminating product build-up, oils and dirt
Maintains scalp’s moisture balance to promote healthy hair growth
Directions
Apply liberally to wet hair and work up a rich lather. Rinse and shampoo a second time with Affirm MoisturRight Nourishing Shampoo. Rinse thoroughly and proceed to condition hair.
Affirm Normalizing Shampoo
With Argan, Pequi & Buriti Oils
Moisturizing formula that ensures complete normalization after relaxing
Removes all residual traces of relaxer from hair.
(Step 4)
Size: 32 fl. oz. and Gallon
Features
Rich moisturizing formula with advanced conditioning agents.
Contain milder cleansers that lather beautifully
Features a color indicator to confirm normalization and removal of relaxer
Benefits
Cleans beautifully.
Helps re-align and close cuticles
Leaves hair tangle-free.
With Argan, Pequi & Buriti Oils
Moisturizing formula that ensures complete normalization after relaxing
Removes all residual traces of relaxer from hair.
(Step 4)
Size: 32 fl. oz. and Gallon
Features
Rich moisturizing formula with advanced conditioning agents.
Contain milder cleansers that lather beautifully
Features a color indicator to confirm normalization and removal of relaxer
Benefits
Cleans beautifully.
Helps re-align and close cuticles
Leaves hair tangle-free.
Honey Creme Moisture Retention Shampoo 8oz
Our Honey Crème Moisture Retention Shampoo is a super preserving shampoo that gently restores needed moisture to dry or damaged hair.
Our Honey Crème Moisture Retention Shampoo is a super preserving shampoo that gently restores needed moisture to dry or damaged hair.
Oat Protein & Henna Deep Cleansing Shampoo 8oz.
Our Oat Protein & Henna Deep Cleansing Shampoo uses a natural blend of botanicals that leaves hair clean and healthy with increased volume and manageability.
Our Oat Protein & Henna Deep Cleansing Shampoo uses a natural blend of botanicals that leaves hair clean and healthy with increased volume and manageability.
Volumizing Shampoo – Step 1 12oz
Almond & Avocado Moisturizing & Detangling Combo Pack
For super moisturized, soft, lustrious strands this combo pack is great for the entire household.
For super moisturized, soft, lustrious strands this combo pack is great for the entire household.
Deep Moisturizing Shampoo – Step 1 12oz
Our Deep Moisturizing Shampoo softens and detangles dry, coarse hair.
Our Deep Moisturizing Shampoo softens and detangles dry, coarse hair.
STS Express Cleansing Sulfate-Free Shampoo Step 1 – Pro 16oz
infused with Biotin, that prepares the hair to absorb additional moisture and nutrients before treatment and/or conditioning.
infused with Biotin, that prepares the hair to absorb additional moisture and nutrients before treatment and/or conditioning.
Peppermint & Aloe Therapeutics Anti-Itch Shampoo 8oz
Our Peppermint & Aloe Therapeutics Anti-Itch Shampoo cleanses and helps control flaking caused by common scalp conditions such as dandruff and seborrheic dermatitis.
Our Peppermint & Aloe Therapeutics Anti-Itch Shampoo cleanses and helps control flaking caused by common scalp conditions such as dandruff and seborrheic dermatitis.
Agave & Lavender Moisturizing Hair Bath 12oz
Our Agave & Lavender Moisturizing Hair Bath gently cleanses the hair and scalp without stripping natural oils. This formula gives that hair a moisture-packed treat while softening it for easier comb-through and blow-drying.
Our Agave & Lavender Moisturizing Hair Bath gently cleanses the hair and scalp without stripping natural oils. This formula gives that hair a moisture-packed treat while softening it for easier comb-through and blow-drying.